~Signs in the versatile youth-icon Gauahar Khan as the new face of Videocon Telecom to connect with its consumers~
~ Plans to spend 10% of its Gross Revenue on Brand & Communication in the current financial year to improve brand salience and brand equity~
New Delhi June 10, 2015: Videocon Telecom, the innovative & vibrant telecom arm of the Indian conglomerate Videocon Group, today announced the signing of Bollywood Star, performer, Super model Gauahar Khan as its Brand Ambassador. With the new brand face that reflects the aspirations of the young India, the telco intends to connect with forward-looking, modern youth segment and extend its presence in the market.
In a short span of two years, the brand has emerged as one of the most preferred and fastest growing telecom players attaining the trust of over 10 Million consumers. The telco has attained leading position in its 4 operating circles with clear incremental customer market share leadership in Punjab and Haryana Telecom circles. Gauahar Khan’s popularity and immense youth appeal shall complement young and vibrant brand like Videocon Telecom, which engages the mass consumers via its innovative and excellent telecom services.
Gauahar Khan made her bollywood debut in 2009 with ‘Rocket Singh, Salesman of the year’, followed by ‘Game’, and her critical acclaimed role in another blockbuster ‘Isaqzaade’. She also made a successful debut in a Punjabi film ‘Oh Yaara Ainvayi Ainvayi Lut Gaya’ this year. Gauahar Khan also made her presence felt on small screen, starting with hosting her own TV show ‘Khan Sisters’ in 2011, and was awarded the winner of country’s biggest reality show ‘Big Boss’ season 7.
The young and versatile Gauahar Khan shall bring fresh energy and vigour to the brand, thus creating a youth appeal, her huge fan following shall go a long way in attracting the youth to the brand.
“Videocon Telecom always strives to bring something new and that is what I love to do in my reel and real life. Staying true to its image of being a futuristic and progressive brand, they keep coming up with innovative products and services benefiting the end user. The company shared their future plans with me including their 4G rollout plans and ambition to come back as a PAN India player, I was actually delighted to hear that. I am more than confident that this association will be a mutually rewarding one. I am ecstatic to be a part of this large Videocon Family and would like to wish the very best to Videocon Telecom, as they embark upon the path to become the most valued and dynamic telecom brand in the country”, she added.